Since last issuevs prior month
Map-pack coverage by metro
share of local searches customers run where a location appears in Google's map packPortfolio health
pulse score → statusRating distribution
Google Business Profile star rating across the filtered portfolioBranded demand trend
direction of branded search volume, location countPortfolio findings this month
the headline read across every location in scopeWhat's moving in search
seasonal timing — national, directional| Search term | Trend | What to do |
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Rollup
Metros — multiple locations per market
click a row to filter · Ctrl-click (Cmd on Mac) picks more than one · “brief →” opens the market report| Metro area | Locations | Avg rating | Map-pack cov. | Avg reply rate | Avg pulse | Needs attn. |
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Per location
Location scorecards
| Location | Metro | Rating | Reviews | Reply rate | Map pack | Demand | 6-mo trend | Pulse · vs last month | Status |
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▶ How we know this — evidence & reliability
Where every number comes from
What we're confident about — and what we're not